What I hated most about marketing was the relentless pressure I put on myself:
Pressure to make myself visible. Pressure to get results—whether that meant sales, followers, list growth, or something else. Pressure to follow certain rules and strategies that didn’t necessarily align with who I am.
Why did I follow them anyway?
Because I assumed the ‘experts’ knew better than me.
But everything changed when I realized that the secret to effortless marketing isn’t in the actions you take, but in the energy you bring.
If marketing feels uncomfortable for you right now, the shift in perspective I took might help you, too.
I stopped believing results depended on constant action and realized something radical: your actions don’t matter as much as your energy.
The people who are meant to work with you will find you, one way or another. They’ll sign up, work with you, or buy your offering when they’re ready.
The right people don’t respond to how much you do. They respond to who you are.
Whoever is meant to work with you will do so when the time is right. Whether you post on social media twice a day or never. Whether your website copy is flawless or not. Whether your marketing message is ‘perfect’ or not.
So take a breath. Let go of the ‘rules’.
Stop pushing yourself to do things you don’t enjoy.
Instead, do what feels good to you—whether it’s writing, making videos, podcasts, networking, or even doing nothing at all. Be true to yourself and speak from the heart.
That’s all you need to do.
Love,
P.S.: Is marketing something you see as a necessity, but something you don’t really enjoy?
Ever thought, “I wish it would be easier!” (Or less hassle. Or more fun.)
If so, my program Easy, Stress-Free Marketing—no strategies, no tools, no tricks—just marketing that arises effortlessly from present moment awareness is for you!
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