Decisions are easy. Even difficult ones.

Decisions are easy. Even difficult ones.

“We’re using Polarsteps for our trip,” she said. “So cool! And afterwards you only have to press a button to have it create a hardcover book with pictures and notes and what have you.”⁣⁣The app does it all: it tracks your journey, so you can see exactly where you were...
Complicated things – again

Complicated things – again

Ah. Of course! ⁣Just closing the form is the simple solution. ⁣⁣That realization dawned on me this morning, after having already sent the email about the One Thing Deep Dive Chat.⁣⁣You see, last Friday, I opened 3 spots for that free chat with me. In the email I...
That lousy loop you’re stuck in

That lousy loop you’re stuck in

“What do you do?” she said, draining her water bottle to replace the sweat that dripped from her forehead. ⁣⁣We were standing in the scorching sun on a small festival in the town centre of Veurne, a beautiful city in Belgium. She was one of the artists who was there...
The toothless beggar

The toothless beggar

Here’s something weird. Or, well, something that’s normal for me:⁣⁣The moment I publish a book, I’m done with it. ⁣⁣I’ve been immersed in its contents for a while, and once it’s available and the moment arrives to talk about it more … I’m sort of fed up with it myself...
Cursing Claude


Cursing Claude


I looked at my sales page and thought, ‘meh’.⁣⁣The freshly re-written copy felt good. But the look? Meh. I wasn’t loving it.⁣⁣But I’d completely hit the limit of what I, a total non-designer and non-coder, could produce myself.⁣⁣So I forgot...
Blown it.


Blown it.


“Why are they looking at us like that?” I said, mildly annoyed at the couple in the car next to us.⁣⁣”I think something’s wrong,” Arjen said, and steered our van onto the emergency lane.⁣⁣One of the trailer’s tires had blown. Fifteen...