For shits and giggles, I asked my copywriter friend if she wanted to take a look at the latest copy I put on my private coaching page. Just to check if it was as clear as I thought, or if maybe one or two words needed to be added.
Hahaaa!!
Turned out it was not a matter of adding one or two words.
Turned out that it was utterly unclear who my coaching is for, which problem it solves, and what it looks like after you’ve worked with me.
It’s not that I didn’t know who it was for and what they got from it.
It’s that … well, I don’t know what clouded that clarity. It just happened.
My friend asked me a great question* that helped me see what I was trying to say, but wasn’t saying yet.
All the information that’s on the page now wasn’t new to me. I’ve known it since forever. But somehow, I wasn’t able to write it down so clearly before.
(Which is fine. I no longer dwell on berating myself for something I didn’t do well enough. It’s just the way it went.)
It’s so true that you can’t see your own blind spots.
That’s why we all need a friend to point them out to us sometimes.
Or a coach.
If you’ve been trying to achieve a goal or fix a recurring issue, but it keeps slipping through your fingers no matter what you do … that’s exactly what I could help with.
You can read more here.
Love,
* P.S. In case you’re wondering who my amazing copywriter friend is so you can hire her … I’m not naming her because she’s retired.
I can give you the question she gave me that somehow made it super clear to me what my work is all about:
What is it your client wants most? Finish this sentence:
‘I’d give anything to …’
(Narrow it down to ONE thing.)
P.P.S. I found it hard to answer that question at first. There are so many things my clients want!
Freedom, inner peace, more effortlessness and ease … and yes, you get all of that when you work with me.
But the one thing my clients want most?
Is to finally achieve that one goal or resolve that one recurring issue they’ve been wrestling with for a long time.
P.P.P.S. Liked this blog?
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