For years, I felt lost in meaningless jobs. Meaningless to ME, that is. So I ached to find meaning. Purpose. I was convinced that finding it would make my work finally click into place.
And when I found my purpose?
That’s what actually happened. My purpose gave me direction, clarity, energy. It deepened my life, started my business, and led me to work I loved—helping others find their purpose, so they could finally stop doing work they disliked and create a career that actually fulfilled them.
But later, I started seeing something else. I see how the mind constantly seeks meaning. How it constructs narratives to make sense of life, to frame it in a way that feels solid and knowable.
And for a while, purpose does feel solid. It gives direction and meaning to your business and life.
Until it doesn’t.
Because purpose isn’t something you find—it’s something the mind creates. And what the mind creates, the mind can also question. Even if you think you know your purpose, eventually the mind will turn on you, whispering: Is this really it? Is there something more? Are you sure you’re on the right path? And so the search begins again.
But is there actually a problem that needs to be solved?
Does life need meaning or a purpose?
What if life is meaningless?
Would that make any difference to your happiness?
(Are you sure?)
Love,

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