When it comes to business, everyone is always hyper focused on growth.

You need to make more money! Have more impact! Grow your reach!

And if that’s what you genuinely desire, there is of course absolutely nothing wrong with that. Go for all of that if it makes your heart sing!

The same goes for growing a team or hiring people. If that’s what feels right to you and matches the desires you have for yourself and your business, go for it.


These are not the ONLY options when it comes to business.

Maybe you want to downsize.

Maybe you want to keep everything as it is right now.

Maybe you don’t care about more reach, more money, more impact.

And maybe…you don’t even care about having a business anymore.


Forget about those who say “If you don’t make a profit and you don’t grow you don’t have a business but a hobby!”

So? What is wrong with that? NOTHING!


In the end, it’s all (and ONLY) about this:

What makes you happy?

How do you most want to live?

What do you most love to do?

If you can find a way to do that while being able to pay the bills….you’re the luckiest person on the planet!

Who cares what that practically looks like?

If your partner pays the bills; if you are an 8-figure earner; if you have a job on the side; or your business is ‘just’ a hobby….WHO FUCKING CARES AS LONG AS YOU’RE HAPPY?!


Forget about all that bullshit about what being in business or growing a business should look like; what you should strive for; how much you should grow or how much you should hustle.

Focus on YOU.

On what’s in YOUR heart.

On what makes YOU happy.


Whether it’s staying ‘small’ or conquer the world.

And shrug your shoulders about everything else.

Let others do their thing and you do yours.

It’s the only way to be truly happy and free.

It’s the only way to fully LIVE. .






Ready to forget about alllll those rules & shoulds and what others think you should want and strive for?

And to build your business (and life) EXACTLY as YOU like it – and don’t give a rats ass about what others may or may not think about it?

I can help.

Check out my 1-1 coaching here.


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