I was going over my notes from my coach training in the year 2000 this week, and found this feedback from my coach:

“You’re not outgoing enough. 

You should really go out more, meet people face to face, otherwise you can’t build your business.”


I ignored that advice at first.

It didn’t feel true to me.  Plus, I was still in a job back then. My main focus was making the most of my coaches training. Anything having to do with actually starting my business was not on my mind at all.

But when I started my business in 2003, I soon learned that I knew nothing about building a business or getting clients.

Which caused a lot of (money) stress.


At that point, I remembered my coach’s advice:

“You should go out more, literally. Network, talk to people, meet people face to face. It’s the only way to build your business.”

It still didn’t feel true.


BUT – I talked myself out of my truth.

After all, SHE was making big money, and I had trouble finding even one new client.

Obviously, she knew more about doing business than I did.


It was time to let go of my resistance and meet people face to face! Network! Get out there!

Which I did.

And I can tell you exactly what it brought me:

Absolutely NOTHING.


Why did it not work for me?


It’s not aligned with my soul nor with my personality.

It’s simply not ME.


Why did that outgoing stuff work for her?

Because it was true for HER.

It was perfectly aligned with HER soul and personality.


I ignored my own truth because I thought I was either stubborn for the wrong reasons, or self-sabotaging, or resisting her advice out of some kind of fear. 

Which were usually the reasons I ever went against my truth.

And I can tell you exactly how often that paid off:



It NEVER pays off to go against your truth.

It NEVER pays off to do anything that isn’t aligned with your personality and soul.

It NEVER EVER pays off to ignore your truth in ANY area of your business and life.


The truth is this:

There are as many truths as there are people.

What’s true for you is not necessarily true for others.

And what’s true for me is not necessarily true for you.

But what we ALL have in common, is that ignoring your truth NEVER works.


Your truth works uniquely for YOU because it comes from YOUR soul.

Because it shows you YOUR path.

Because it helps you express who YOU are.

Because it helps you live YOUR purpose.

Because it helps YOU BE YOU.



And why ignoring it never does.


Is it bad when you ignore your truth?

Will you be doomed and forever lost?


There’s always a lesson and there’s always a gift.

It may take you on a detour, but eventually, you always end up where you’re supposed to be:

On YOUR own path.


It can just go so much quicker, 

be so much easier,

and a lot less painful,

if you make it a habit to LISTEN to your truth and act on it no matter what.


Yes, that’s sometimes scary.

But ignoring it does not bring you a fear-free life.

Yes, it sometimes feels uncomfortable.

But ignoring your truth feels just as uncomfortable – and lasts a lot longer, too. 

Yes, it’s not always easy to know where truth ends, and fear begins.

But when you allow yourself the time to FEEL INTO your truth and you don’t act until you KNOW what’s true for you, you will ALWAYS get to the bottom of your truth.



I threw out my entire coaches training this week.

It was the ONLY thing that survived all my radical clean up rounds over the past 20 years.

But this week, my truth told me to get rid of it.

What I needed from it, I long got from it. 

There was nothing left for me there.


I did check to make sure, though.

I know I have a tendency to not only throw out the baby with the bathwater, but the bathtub, the soap, and the entire bathroom with it 🙂

So I went through all my notes and kept a couple of things that still spark my interest.

And the rest?

Was either fully integrated…or no longer true for me.


What’s YOUR truth telling YOU now?

And are you listening to it?


Be true to YOU in everything you do, baby.








P.S.: You know in which area people quickly lose touch with their truth?


Because marketing pushes SO many buttons at once, it triggers many doubts & fears at once, too.

And fears and doubts are what take you away from your truth.


But your marketing only works when it’s aligned with you – and when you fully honor YOUR truth in it.

That’s why this month in the Divinely Selfish Community, you receive a Divinely Selfish Marketing Mindset Master Class.

 (try saying that 5 times without breaking your tongue  😉


During a 90-minute live call* I will share with you:  

cyclone my own examples of fears, doubts, and limiting thoughts & stories

cyclonehow I shift, transform and move through them, plus

cyclone powerful mindset & energy tools, tips & tricks I personally use to keep my energy high (and feel good!) during launches, sales, and marketing in general.  

Plus: Q&A at the end!  

This will give you a TON of great information & inspiration you can instantly apply to your own business! 


(* Live call on Thursday, March 28, 4PM Europe, Amsterdam time. Recording available afterwards in case you can’t be there live.) 

You can read all about the Divinely Selfish Community and sign up for it here.


©️ Brigitte van Tuijl

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