When I was being trained to become a coach back in the year 2000, my own coach asked me this question more than once:
Why do people come to YOU instead of another coach? What makes you different?
I thought I found a great answer several times. And my coach’s response was the same every single time:
Nah. That’s something any coach should be able to do. It’s part of what makes you a good coach. But it’s not what sets you apart.
For a long time I thought it was just me who found it so difficult to answer this question.
Turns out, I’m not. Most women coaches and entrepreneurs don’t really know what sets them apart.
When I ask them about it, they usually give me the same answers I used to give my OWN coach back then.
And now it’s my turn to tell them this makes them a good coach – but it does not set them apart.
So here are the top 5 answers that most women coaches think makes them different from other coaches when in fact, it doesn’t:
#1 You’re a good listener.
If you’re not a good listener, you shouldn’t be a coach in the first place.
Being a good listener is part of being a good coach – but it’s NOT what makes you stand out.
#2 You’re very good at empowering people.
Nope. This is a standard skill every good coach should possess.
#3: You help your clients go from where they are to where they want to be.
That’s the essence of coaching, isn’t it? Your clients are in a place where they don’t want to be any longer. They want change. And that’s where you come in.
#4: You help people feel better about….(fill in the area of your expertise)
This, too, is part of what every coach should be able to do. It’s great you can do this – but it doesn’t set you apart.
#5: My 1-1 coaching is different for every person, because every person is unique. I don’t offer cookie-cutter 1-1 coaching.
Of course you don’t. The essence of 1-1 coaching is that it’s tailor-made for each person you’re working with. So this too, does not make you different from other coaches in your field.
Don’t worry if you thought one or more of these things set you apart, and you now learned that they don’t.
If you recognize all 5 things you’re probably a good coach, so congratulate yourself on that first 😉
What sets you apart requires a bit more digging, though.
Think about that for a bit:
What makes you different from other coaches out there? How can you set yourself apart?
Think about it.
And once you know what sets you apart: make it visible.
That makes it so much easier to attract your clients & leads!
Let me know what sets YOU apart – I’d love to hear it 🙂
You can post it in the comments below. Thanks!
P.S.: Want to find out what makes you stand out from other coaches in your field?
Not sure what it is, how to make it visible – or feel uncomfortable about being standing out & being completely visible?
Sounds like my online program Unleash Your Uniqueness – How To Stand Out In An Ocean Of Coaches is just what you need.
(Also interesting if you’re NOT a coach!)
You can read all about it here:
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