There are a lot of myths on marketing out there. If you believe them, marketing your business becomes a lot harder. (And a lot less fun).
Here are 3 myths about marketing you can let go of today:
Myth 1: Proven strategies work for everyone
No, they don’t. Even if they work for EVERYONE in your industry, this STILL doesn’t mean it’ll work for you too.
How do you know if it will work for you?
If the strategy suits you and feels good to you. Don’t like it? Don’t use it.*
It won’t be as effective as working with a strategy that has your name written all over it.
Besides: every strategy that’s proven now, was experimental once.
There’s a first time for everything, and you never know what works until you try.
So feel free to experiment, brainstorm, and play with your marketing. You never know what you come up with if you let go of how marketing ‘should’ be done.
Myth 2: You have to use the newest, hottest strategies
No, you don’t. There are lots of strategies, and they all work – again: IF they suit you, and you put your heart and soul in it.
Just pick one or two strategies to work with, and make the most of them.
That’s far more effective than running around, trying new things every month, and never taking the time to make a strategy work for you.
There’s a new buzz every couple of months. Go use the newest thing if it instantly speaks to you, and you feel excited about it.
Don’t feel that? Don’t bother. Stick to the strategies you like* and that already work for you.
Myth 3: When you write, make it short
Nope. When you write, make it interesting enough so people want to keep reading.
I just read a book this weekend that’s over 600 pages.
Not ONCE did I think: jeez, when will it fucking end??
The only thing I DID think was: oh no! Why did it have to end already?!
(Side note: If you’re into fantasy AND can read Dutch – it’s not translated into English yet – this book was part 2 of ‘De verborgen universiteit’ from Nathalie Koch)
The same goes for your articles, blogs, newsletters and sales copy
As long as people are interested, they will keep reading.
There is no general rule about how short or long any article, book, etc. has to be.
Use as many or little words as you need to tell your story, spread your message and keep your readers or potential customers engaged.
*Yeah, I know what you’re thinking: “But what if I don’t like any strategy, Brigitte? What if I don’t like marketing at all?”
The solution is this: create your own, empowering marketing mindset that makes you WANT to market your business, and
I’ll teach you the EXACT steps to light your marketing spark in the first lesson of my brand new program Easy Breezy Marketing – and you can get that entire lesson for FREE! Read all about & sign up for it here
(Make sure you register before Monday, April 7 2014. After that, you can’t get it for free anymore.)
© 2014 Brigitte van Tuijl
I’d love to hear what you think! You can post your comments below. Thanks!