Marketing. A topic that creates lots of stressful thoughts & worries for most of my
clients (as it did for me for a loooongggg time).

Let me take some stressful thoughts away right now.

You really don’t ever have to worry about these 3 things:

#1: What other entrepreneurs do

Don’t worry about what others do or don’t do in their marketing.

See someone do something you like?

Let it inspire you, and see how you can use this tool or strategy in a way that fits you and your business.

See someone do something you strongly dislike?

Use this as input to get more clarity on how you DO want to market your business.

TIP: Don’t compare your level of success to that of someone else, either.

First of all, you don’t know how successful anyone REALLY is.

And second of all, you have NO idea how hard they had to work to get where they are right now.

“The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone else’s highlight reel.” ~ Steve Furtick

#2: Unsubscribes

‘If I start sending more emails to my list, people will unsubscribe!’

‘If I’m too salesy, people will unsubscribe!’

Yes, they probably will. And people will also unsubscribe if you hardly ever email them or ever mention you’re selling something.

The truth is this:

No matter what you do, there will always be people who unsubscribe from your list.

But if you deliver value in your newsletters, there will always be MORE people who stay ON your list – and there will always be new people signing up too.

#3 What others may think of you / your business / your program / your whatever

First of all: you don’t KNOW what others think. You NEVER do. Until you ask them.

And even when you ask, and they answer you honestly, it still doesn’t mean anything. One person might love your article. Another might hate it. What does that say? Nothing, other than that you DIDN’T write a boring article that no one gives a shit about.

Secondly: what others think about anything is not YOUR business, it’s THEIRS.

And finally:

“You wouldn’t worry so much about what others think of you if you realized how seldom they do.” ~ Eleanor Roosevelt

Think for yourself.

Do things that YOU believe in, feel good about, and that are aligned with YOUR values.

You don’t need anyone’s praise or approval, as long as you believe in yourself, what you do, and how you do it.


P.S. Marketing doesn’t have to be a struggle and it doesn’t have to feel like a chore. Let me teach you how to create your own empowering marketing mindset that lights your marketing spark for sure! (Even when you hate marketing right now.)  I’ll show you exactly how to do this in this FREE first lesson of my brand new program Easy Breezy Marketing.



© 2014 Brigitte van Tuijl



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