Having doubts is part of being in business. I’ve never met anyone who never doubted anything, actually. It’s part of being human as well.

But as an entrepreneur, there are certain areas that seem to trigger more doubts than others.

For example:

  • Pricing

Not charging enough;

– Discounting too much;

– Over delivering.

  • Making yourself and your business visible

– Not marketing enough;

– Not making clear what you’re good at and position yourself as the go-to-gal in your field;

– Afraid to stand out and hide your light under a bushel.

  • Choosing a niche and/or ideal client

– Wanting to include everyone (and as a result you don’t speak to anyone)

– Offering anything anyone is willing to pay for, instead of creating your own expertise and niche based on your gifts & purpose

Most doubts that show up in these areas fall in one of these three categories:

1. I’m not able to do this.

2. I’m not good enough.

3. I’m not worth it.

You’re not the only one dealing with these gremlins. Most people encounter them quite regularly.

Experiencing these doubts can make you feel powerless, insecure and uncomfortable.

And in some cases, it can even lead to feeling totally paralyzed and overwhelmed.

The good news is, that there are many things you can do to feel more confident and secure.

Here are 5 tips to help you gain confidence and ditch those doubts:


Tip #1: Create a look-at-me!-list.

Write down everything – yes, E.V.E.R.Y.T.H.I.N.G – you have ever successfully done in your life that you doubted beforehand.

Every single time you took a leap, big or small. Every time you were nervous or scared, but went for it anyway.

Write it all down, starting with this moment, and work your way back to childhood.


Tip #2: Focus on your bigger vision & why.

When you doubt yourself, you tend to only focus on the negative: the things you fear might go wrong, or seem too difficult to handle.

Shift your focus to your bigger vision and mission:

What’s the deeper reason to overcome your doubts and fears? Why do you do what you do, and what becomes possible if you act despite of feeling insecure?


Tip #3: Relax.

Breathe. Relax. Take a break. Feeling insecure costs a ton of energy. It wears you out. You get more and more tensed, and you lose the ability to come up with creative ideas that spark your enthusiasm.

Take 10 deep breaths, and take a moment to observe your surroundings with all your senses. This helps you become present and also helps you:


Tip #4: Connect to your intuition.

Quiet your mind. Walk away from your computer and maybe even take a walk in nature.

Connect to your intuition and ask it:

How can I feel more secure? What can I do to empower myself right now? What do I need to move forward and not stay stuck in this doubtful place?


Tip #5: Listen to Richard Branson.

‘Screw it, let’s do it.’

And yes, just do it 🙂


P.S.  Do you want to make yourself more visible – without changing who you are or doing things you hate?

…OR… you’re not that sure you want to be more visible at all…all you really want is to stop worrying about the competition and find enough clients?

My upcoming free mini-program for women coaches“3 Easy Steps To Stand Out More, So You No Longer Feel Invisible In An Ocean Of Coaches” is just what you need!



© 2013 Brigitte van Tuijl


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