Are you truly happy and satisfied with your fees and prices? 

Or do you feel underpaid and undervalued?

If you do, you are probably not charging enough. You may need to raise your fees (or offer less for the same price).

Charging what you’re worth starts with knowing the real value of your work. 

You need to focus on the results people get from working with you. You’re not selling a process or a portion of your time.

You are selling results, solutions for problems and transformations.

Being clear on these exact results is the first step to charging what you’re worth.

But after that comes the hardest part:

Actually feelingknowing and believing, without a doubt, that you are worthy of receiving good money for your products and services.

You have to feel completely confident that you are worth whatever amount of money you charge.

If you don’t believe in yourself or the value of your work, it’s impossible for others to believe in the value you offer. 

Every doubt or insecurity you have, is energetically present in everything you do.

It subconsciously determines how you talk about your services and how you write about them in your ezine and on your website.

The words you use may sound confident and strong ….

but if you don’t feel confident the energy of your doubts will always shine through in everything you do.

People always know if you REALLY believe what you say, or not.

They may not pick up on it on a conscious level, but unconsciously they definitely do. They will feel something is not right, even if they can’t put their finger on what that is.

Feeling completely confident about the value of your work and charging enough money for it is often difficult. 

Especially for heart-centered entrepreneurs who want to make a positive difference in the lives of others.

What makes it difficult to feel super confident about your business and the value of your products and services?

The answer is: your negative beliefs.

You may not know you have them. But if you have any kind of problem around your prices or fees (or making enough money in general), you definitely have underlying negative beliefs.

Some common examples of these negative beliefs are:

  • There are already so many others doing what I do. Why should people come to me?
  • What I do is not really special. Anyone can do it.
  • I don’t think people will want to pay more for my services. It’ll be too expensive for them.
  • It’s not spiritual to be rich.
  • It’s not ethical to charge more because my business is based on helping people.
  • It’s not possible to charge more in this economy.
  • I’ll lose clients if I charge too much.

I personally recognize all of these negative beliefs – all of them used to bother me (and this was just the tip of my negative beliefs-iceberg 🙂

If you recognize one or more of them, you need to increase your confidence in yourself and the value you offer.

This week’s transformational action shows you how to do this.

This week’s Transformational Action

Make a list of every results and transformation your client will get from working with you:

How will working with you help them? What problem(s) do you solve? What is possible for them after they have worked with you?

Don’t be modest. 

Focus on these results when you decide what you will charge your clients. It helps you feel more confident and charge what you are really worth.




Let me know what you think! You can post your comment below. Thanks!
P.S. Do you want to experience a real breakthrough in your business this year?

Do you want to reach more people with your message and make more money while making a bigger difference?

If you do, my online program Big Mission, Big Impact is exactly what you need.

It helps you create a big, bold business goal and easily transform your core limiting beliefs that come up when you start thinking and playing bigger.

This 6-week program gets you unstuck, so you are finally ready to SOAR!

You can read all about it here and apply for your spot now.

Creative Commons License photo credit: Investing in Gold








Enter your email to get FREE weekly (ish) updates on doing business & life YOUR way: