Do you sometimes worry about the competition?
Do you wonder how and if it’s possible for you to find enough clients, when there are so many other coaches/trainers/consultants etc. out there?
If you do, remember that you have NO competition…
IF you pay attention to the one key element that sets you apart from everyone else:
You have no competition when you are yourself in your business.
You are unique (but only when you are REALLY yourself!).
When you are unique, your products, services, and the way you do business are automatically unique was well.
You have probably heard this before. And maybe you are already being yourself in your business.
But are you 100% sure that there is NOTHING that you are holding back?
It is much easier said than done to REALLY be yourself, especially in your business (because your income and livelihood depend on it).
A lot of people are not really themselves or not completely themselves.
I know I have been struggling with being completely myself in my business.
It took me a long time to openly talk about things like spirituality, intuition and the universe for example. I was afraid people would think I was weird or woo-woo and they would rather hire a ‘normal’ coach.
Maybe you are holding something back as well.
You might be scared of the same things I feared: being visible, being different, or sticking your neck out.
Just to be clear: I don’t believe you should share absolutely everything.
Please don’t. There are many things I don’t want to know about anyone.
I’m not interested in your intestinal problems or the weird rash between your toes.
But if for example you are a business coach that runs marathons in her spare time, I’d like to know about that.
Not because I like running too (on the contrary, I absolutely hate it), but because it tells me something about the amount of ambition, determination and willpower you have. And that I DO like 🙂
It’s possible there are things you aren’t sharing yet that could make a positive difference for your business if you did.
These might just be the things that make you, your business and your offer unique.
Things that set you apart from the competition, and easily attract your ideal clients to you.
The more you are YOU, the more you stand out from the crowd.
And when you are truly yourself, you have no competition.
This week’s Transformational Action
What would you do differently if you weren’t afraid of what others thought of you?
What are you holding back that could really help you distinguish yourself or your services from others?
How would you, your business or your products and services be different if you did EVERYTHING your way and didn’t worry about what others might think of you?
Choose one thing you want to do differently from now on, and take one step TODAY to implement this.
Some examples of how you can do this:
- post something on Twitter you wouldn’t normally tweet about;
- share something on Facebook you never talk about;
- or write about it on my blog. You can post it below.
P.S. Don’t know what you’re good at or how to make this visible to others?
My program Unleash Your Uniqueness gives you a truckload of valuable information and exercises to uncover your (hidden) gems and share them with them with others.
You can read all about it and get started within minutes after signing up on this page: